Starqle at FGD Expo 2009
August 4th, 2009
In July 30th - August 2nd, Starqle had a great opportunity to participate in FGD Expo 2009 held in Jakarta Convention Center, Senayan, Jakarta.
FGD Expo is an exhibition held once in two years by Forum Grafika Digital. Started at 2003, FGD Expo 2009 was the fourth FGD Expo. In this edition, FGD Expo theme is focused around three fields: printing, packaging and publishing. In FGD Expo 2009, Starqle presented an application that was built for Common Room Network Foundation called Voice Print. Voice Print was presented in a sub event of FGD Expo 2009 titled Creative Media Week.
User Experience
Bring Technology Back to Humanize People
Human race was blessed with ability to invent things to help their life easier. Our ancestors invented fire to keep them warm in the night, wheels to make it lighter to travel things around, and other technology invented up to this day. What was impossible begins to look ordinary with the help of technology. Nowadays, we can communicate with people separated miles away, we can travel across different time zones, we can get updates of news from another part of the world, all done in faster and easier way by phone, plane and television. As knowledge and science develop, so does technology. Things are getting more and more advanced in one hand, while they also get more and more complicated in the other hand. This complexity often means the need for users to learn how to use the technology. For instance, to be able to drive a car or motorcycle, we need to learn and get license to drive. Even for another simpler task, we have to read manuals to adjust presets of television set.
Persona
The Non-Elastic User
What is persona? Well, before I explain more about this, we will take a look at terminology ‘user centered design’. While it is widely considered that almost every industrial product should be designed to meet customer needs, in the field of information technology we call this customer needs as user needs. In most cases in IT field, not all users are necessarily customers too. Thus, the term user centered in IT is most likely the same with ‘customer oriented’ in other field of industry.